“Disruption is part of America's DNA”

“French and American attitudes are complete opposites. And advertising reflects this. On the European side of the Atlantic, the commercial act remains suspect. People rarely trust a salesperson. This leads to very staged commercials and to indirect, almost oblique arguments. Advertising in France is very theatrical. Not so in the United States. Nobody there is shocked by a hard sell. Americans do not fear deadly competition. They cherish brutal pragmatism…
… These differences result from each country's respective traditions and the contrasting attitudes toward business and profit they engender…”
Jean-Marie Dru, Disruption


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